About
Moodie & Co. is a boutique art management consulting firm guiding galleries, artist studios, and private collections toward operational clarity and sustainable growth.
Serena Moodie is a strategic advisor with over 15 years of experience at the intersection of art, business, and technology.
She has held sales and gallery management positions at Kasmin Gallery (formerly Paul Kasmin Gallery) and served as the Global Director of Sales at Artlogic, leading teams and initiatives across North America and Europe. Her career spans close collaboration with artists, collectors, institutions, and galleries - experience that informs her rare ability to pair deep industry insight with systems-driven problem-solving.
Grounded in clarity, collaboration, and sustainable growth, Serena founded Moodie & Co. to help creative businesses streamline operations, refine strategy, and build with intention.
Serena Moodie, Founder & Principal Consultant
Our Approach
At Moodie & Co., sustainability isn’t just about longevity - it’s about creating strategies and systems that endure, adapt, and empower. We build solutions across four dimensions to strengthen both the present and the future.
Operational
Workflows and systems that are seamless, scalable, and resilient - from inventory management to reporting.
Financial
Revenue strategies that balance immediate needs with long-term health, from sales pipeline to pricing and diversification.
Strategic
Forward-looking positioning for lasting relevance - growth planning, digital strategies, and succession mapping.
Organizational
Strengthening leadership, team structure, and practices that drive sustainable performance and engagement.
Every partnership begins with a conversation.
Schedule a free 20-minute consultation to explore how Moodie & Co. can support you.